The best time to post on TikTok is truly important; simply posting isn’t enough, but rather the right time for this action must be chosen. This is a very important point that is often overlooked!
If you are also among the businesses planning for a more active presence on the TikTok application, it is crucial to determine when your target audience is most active to identify the best time to post on TikTok; in this case, you will achieve the highest engagement rate on the TikTok application. In this article from Menta Digital Marketing Agency, we will provide you with information obtained through research from 300 social media marketers, which will help you estimate the best time to post on TikTok. Stay with us until the end.
What is the TikTok Application?
TikTok is a social network whose original origin is considered to be China. Its main use is sharing videos, and it was developed for users of both Android and iOS operating systems in 2017. The Chinese company ByteDance owns this application, and it is the international version of the Chinese application Douyin. TikTok’s popularity increased rapidly at one point, to the extent that its download count quickly exceeded 2 billion. Various features such as adding filters, stickers, or music in the background of content have made using TikTok very enjoyable for audiences.
On the TikTok application, you can upload videos from 15 seconds to 10 minutes long and share them with others. Like many other social networks such as Instagram and Facebook, the TikTok app has features such as following, liking, commenting, etc.
What is the Reason for the Growing Popularity of the TikTok App?
A point that has greatly contributed to the popularity of the TikTok app is its attention from teenagers and young adults, and it can be considered a social network for this age group. Apptopia, a company in the field of information gathering in information technology, states the following about TikTok:
It can be said that downloading the TikTok app is the only app from Asia that has been able to penetrate international markets in this way and attract the attention of users, and be able to enter the daily lives of American teenagers in this way.
According to experts, one of the factors that has caused a large number of teenagers and even other age groups to be present as active users on the TikTok social network is the existence of a page in the TikTok app called “For You.” This page acts like a timeline, and users can find content they are interested in through it. Additionally, the algorithms used in the TikTok application to find and search for user-preferred content are designed based on artificial intelligence technology, which is also very accurate, and this has made it possible for users to access their favorite content in a very short time.
Another attraction of this application is that it focuses primarily on optimizing the content displayed to the user; that is, you can spend hours browsing TikTok and watching content you like without needing to connect with people you know.
The concept of “going viral” is also another secret to the success of the TikTok app. Experience shows that these trends are usually very interesting and funny challenges designed by users and welcomed by other users. This alone is enough to produce viral content and the constant sharing of a video. For this reason, business owners have gradually started to think about producing content suitable for this platform and significantly increasing their brand awareness by publishing it strategically.
Will TikTok Replace Instagram?
As we mentioned, TikTok’s popularity is undeniable. The point to consider is whether maintaining this level of popularity is possible for TikTok or not. Experience shows that many applications have been developed throughout history and initially attracted a large number of users, but over time, their installation rate has significantly decreased; therefore, it is not unlikely that this will also happen to TikTok.
Some experts believe that perhaps at the present time, the TikTok app is a serious competitor to Instagram, or some even consider it a replacement for Instagram, but we can only be sure about this if its growth trend continues in the same way. In this case, there are two approaches to Facebook’s Lasso:
In the first approach, the Facebook team made a mistake, and TikTok will replace it. In the second approach, this team, through correct and timely reviews, realized a downward trend that we may see in the future and correctly did not make financial and time investments in Lasso.
How to Choose the Best Time to Post on TikTok?
The way people use TikTok, whether for business or entertainment, is still changing and growing; therefore, we cannot look for a golden hour that works for all individuals and businesses. For each brand, business, or influencer on TikTok, the best time to post may be slightly different. If this is the case, why have we written an article on choosing the best time to post on TikTok? As we mentioned in the introduction, the information we will share with you in this article is the result of surveying the experiences of social media experts who have had continuous activity on the TikTok platform and have actually reached these results after much trial and error. You can use our suggestions so that if you receive positive feedback, you don’t need to spend your own time and try these paths again. In fact, our suggestion is to first act on our suggestions and, if there is no result, replace them with other paths. This will definitely save you time.
Steps Taken to Find the Best Time to Post on TikTok
In this section, we will tell you what steps we have taken to reach the days and times that are most likely a good time to post content on TikTok. These steps are:
- Create a Professional Account on TikTok: TikTok analytics is only possible if your account is pro (professional). That is, to strengthen your presence and grow your account, you must upgrade it to the new version! First, switching to a free TikTok Pro account will unlock your profile metrics and statistics. These analytics are key to discovering your best posting times on TikTok.
- Identify the Location of Your Target Audience: By using the TikTok regions section, you can easily find the location of your audience. Once you have found the regions where most of your audience is present, you can determine the appropriate time to post on TikTok based on those regions and act accordingly.
- Analyze Audience Activity Time: After reviewing the Analytics tab, it will become clear to you which hours are the times when your target audience is most active. You will also find the days of the week when your followers engage with your content the most.
- Track and Review the Performance of Published Content: One of the points that businesses present on the TikTok platform usually neglect is the reporting process. Their main reason is that reporting takes a lot of time! No one denies that this process is time-consuming, but we should not easily overlook its role. After opening the Analytics tab, we can go to the Content section and see the performance of our content in different time periods.
- Repeat Patterns That Have Worked Well for Some Content: Certainly, during the performance review and reporting process, we will encounter content that has performed better than others; therefore, we can use them as a criterion for choosing the best time to post on TikTok.
Now that you are familiar with these steps, we will announce the results of our reviews below. We repeat again that the stated cases are results that we have obtained; they may not bring you the best results. Therefore, look at them as suggestions and use them if you wish. In our opinion, these suggestions can open your eyes and save you time.
The Best Time to Post on TikTok (in Hours)
One-quarter of social media marketers believe the best time to post on TikTok is between 6 PM and 9 PM, followed by 3 PM to 6 PM, and finally 12 PM to 3 PM; that is, if we want to prioritize these times, it would be as follows:
- 6 PM to 9 PM
- 3 PM to 6 PM
- 12 PM to 3 PM
Very Important Note: If the majority of your audience consists of teenagers, keep in mind what hours they are at school; therefore, it is better not to publish a post on your TikTok during those hours. However, if your content is followed by all types of audiences, the hours we have announced have usually performed best.
The Best Day to Post on TikTok
Considering that audiences usually have more leisure time on holidays, it is natural that these days are a better time to interact with them; experience also shows that content published on TikTok receives a better reception on holidays; therefore, if you are going to set up a TikTok content calendar, pay special attention to holidays, which are good opportunities.
Best Time to Post on TikTok in Dubai
TikTok usage in the Middle East, especially in cities like Dubai, tends to spike during the evening and late-night hours. The platform sees its highest engagement between 8 PM and midnight, with Thursdays and weekends showing the most activity. To maximize your chances of going viral, consistency is key. Posting 3 to 5 times a week during these peak hours significantly improves your content’s visibility and performance on the algorithm.
Additionally, consider aligning your posts with trending sounds and local events for even better reach.
How Many Posts Should We Publish on TikTok Per Week?
Like all social networks, on TikTok too, sending too many posts greatly increases the possibility of audience saturation. The best thing to do is to test different options and develop a strategy that aligns with your goals, so that when a post is made on TikTok, your audience sees it with enthusiasm and sends it to others as well. Most social media marketers consider publishing 4 to 6 posts per week to be appropriate.
Conclusion and Final Thoughts
Our effort in this article was to provide you with all the experiences of professionals in the field of TikTok, but the essential point is that none of these are definitive solutions, and you yourself must find the best time to post on TikTok for your specific business through various methods. However, paying attention to these points that we mentioned has a great advantage for you: you start with days and times that have had an equal probability of success in most businesses; therefore, your time will be saved. Getting involved with analytics and finding the best time to publish posts on TikTok may seem a bit daunting; but you can get it very quickly and enjoy the high return it has for your business.
We suggest that you start posting on TikTok as soon as possible and keep all your experiences in writing; in this way, after a period of trial and error, you will finally adopt the best method. If you have any specific experiences or questions in this regard, share them with other insightful audiences of Menta Digital Marketing Agency through the comments section. We wish you all the best.
